The Silver Lining: An Innovation Playbook for Uncertain Times

摘要

What must companies do to survive ‘the Great Disruption’? That is the question that Scott Anthony, the president of Innosight, sets out to answer in this book. What Anthony means by the term ‘the Great Disruption’ is simple: we live in an era when competitive dynamics is being defined by the ability of new firms to both strategically ‘disrupt’ and ‘redefine’ the notion of quality by shifting focus to new dimensions of performance. This is Anthony’s third book on innovation from Harvard Business School Press; what interests him however is not innovation per se, but the process of ‘disruptive innovation’. Anthony’s interest in the theory and practice of disruptive innovation is linked to the idea that it is not enough for a company or the market leader to be ‘better’ than the competition since hard-won competitive advantages can be easily lost. It is therefore important to work at ‘changing the game’ rather than aim to produce a better product or service. The notion of the Great Disruption refers then to the idea that companies cannot take the rules of the game for granted anymore, but must demonstrate agility when disrupted by the competition. As long as the game was about getting better and better, there was clarity on what must be done; once disruptive innovation became necessary to derive a competitive advantage, the rules of the game were not clear anymore.