Development of Customer Value Model for Healthcare Services

摘要

The economic and the living standard have been improved dramatically in Taiwan over the last decade. People become more health conscious and demand for high quality healthcare service consequentially. Due to the conduction of National Health Insurance and its improved policy of insurance payment, competition of healthcare service becomes fiercer day by day. The purpose of the current study is to develop a customer value model which provides insight into the customer’s value for healthcare institute managers.