A Multistage Sampling Case Study in India of Food Packaging on Buyers’ Behavior

摘要

Due to increasing self-service and changing consumers’ lifestyles, interest in packaging as a tool of sales promotion and stimulator of impulsive buying is growing. The basic purpose of this paper was to find out how different elements of packaging influence buyer behaviour at different stages of purchasing. Varanasi district (Uttar Pradesh) was selected for the study purposively. The Results showed that all the packaging elements are highly important to consumers’ depending on their demographics and these factors can highly influence their purchasing decision.