INFLUENCE OF TELEVISED PRESIDENTIAL DEBATE ON THE ELECTORAL PERFORMANCE OF CANDIDATES IN THE 2011 ELECTION IN LAGOS STATE

摘要

This study examined the influence of televised presidential debate on the electoral performance of candidates in 2011 presidential elections in Lagos state. Survey research method was adopted and the method of data collection was multi stage sampling. A total number of 199 copies of questionnaire were administered. The findings revealed that the March 2011 televised presidential debate influenced the voting pattern of Lagosians but that along with the media there other factors such as peer groups, religion, ethnicity, family influence and political parties, responsible for voters’ behaviour. Findings also revealed that the media can confer status on individual through constant appearance on programmes or news. On the basis of the findings therefore, it was recommended that the media should pay equal attention to event, issues and individuals affection various political parties.