ASSESSING THE RELATIONSHIP BETWEEN INFORMATION IT-BUSINESS STRATEGIC ALIGNMENT AND INFORMATION TECHNOLOGY EFFECTIVENESS: AN EMPIRICAL INVESTIGATION IN THE BANK SADERAT IRAN

摘要

In the recent years all of the banks have become more competitive and they have looked to improve performance and competitiveness. During last decade IT-business strategic alignment and information technology effectiveness have emerged as significant antecedents of organizational performance .This study investigates potential influences of IT-business strategic alignment on information technology effectiveness in the branches of bank Saderat Iran in the Isfahan province. Data were collected by questionnaire and the reliability coefficient of the questionnaire based on Cronbach's alpha coefficient was estimated 0.85. The results support the positive influence of on IT-business strategic alignment on information technology effectiveness.