Due to the high growth rate of urbanization in developing countries like Bangladesh leads to increase in vehicular traffic. Travel demand models are useful in managing the increased travel demand. So, Trip generation step is essential in planning of transportation facilities for Dhaka the capital of Bangladesh. In this study, the trip attraction rates of the shopping centers at Uttara Road, Uttara area of Dhaka are estimated by using trip rate analysis method. As part of this study, a total of six shopping centers are surveyed, for which the number of vehicles (car) and persons entering the shopping center during peak hour for every 15 minutes time interval are counted. The surveyed data deals with the relationship of trip attraction rates of the shopping center as a whole. Various physical features of the shopping centers are considered of this study, e.g total parking spaces, gross floor area, and the number of stores in the shopping center. This study will help for estimating the traffic volume of newly constructed shopping centers which has remarkable impact on the geometric design of roadways in the contiguous area.
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