Retailers face many challenges: time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety causing more fluctuation in demand calls for high responsiveness in supply chains and the ever increasing need for shorter lead time continues. That is why, efficient supply chain management is now the demand of time. For efficient supply chain management, factory merchandiser has to play an important role. A factory merchandiser is responsible for delivering goods to the retailers. end on time and for that he has to be more efficient and responsive.
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