Talents has gradually become the most important source of organization sustainability especially referring to the largest cohort in the Malaysia’s workforce, the Generation Y. This study provides in-depth understanding of employee retention through the experiences of young generation in SMEs of Malaysia. The study also discusses five main pressures of retention faced by SMEs recently and aims to contribute a literature foundation in talent retention with newly constructed independent variables of personal job fit, pay and benefits, career development and work life balance while job satisfaction serves as the mediator. By conducting this study, organization will be able to ascertain appropriate approaches in order to hire, retain and keep the top performers among Gen Ys.
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