Nuevos alimentos, aceptación y efecto en el desarrollo agroalimentario según sexo

摘要

The Means-End Chain is employed to analyze the cognitive structure decision in an ethnic food product. This methodology combines in the cognitive structure the classical products’ attributes with the consumer’s personality. The paper also studies the differences in this structure according to the sex of the decider. The results show a higher abstraction degree to the women and other differential aspects to consider in the commercial strategies definition.