A Proposed Plan for Marketing the Jordanian Football League from the Perspective of Coaching and Sport Management Students at Hashemite University

摘要

The purpose of this study is to examine how the students of the sport management and training department at the faculty of physical education and sport sciences at Hashemite University respond to a proposed plan for marketing the Jordanian football league. The survey based research methodology was used in this study. The researcher used a scale distributed to four dimensions: Management of the football federation, the product, distribution, and promotion. Study sample consisted of (165) male and female students representing the four academic years in the University. The results showed that there was a high level of relevance and suitability of the proposed plan for marketing the Jordanian football league. No statistically significant differences between subgroups in the sample (Academic year & gender) were found. The researcher had recommended the authorities to provide all the incentives that helped in attracting the internal and external capital for investing in the Jordanian football industry, as well as the possibility to issue relevant sport legislations for the present stage. In addition, it was recommended to establish the needed policies that obliged the private and public sectors to support the football federation plans according to a marketing plan.