Integration of Task Technology Fit Model and Unified theory of Acceptance and Use of Technology to Explain e-CRM Adoption in Banking Industry

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Integration of Task Technology Fit Model and Unified theory of Acceptance and Use of Technology to Explain e-CRM Adoption in Banking Industry

机译：结合任务技术拟合模型和技术接受与使用的统一理论来解释银行业对电子CRM的采用

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《Advances in Environmental Biology》 |2014年第19期|共9页
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Integration of Task Technology Fit Model and Unified theory of Acceptance and Use of Technology to Explain e-CRM Adoption in Banking Industry

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