Las Ps de Mercadeo Algunas precisiones

摘要

This article intends to clarify some misconceptions and misunderstandings inregard to the nature of the marketing variables and their classification, whichmay have implications both on the praxis and the development of the discipline.It addresses the concept of taxonomic classifications in marketing, i.e. nature,requirements, etc. and the dynamic nature of this discipline, which calls for apermanent updating of its models and classifications, in accordance with an everchanging environment.