The Entrepreneurship Ideology. An Assessment Based on the Critical Discourse Analysis

摘要

This article aims to elucidate certain ideological stances in the administrative discourseof entrepreneurship in High Education Institutions in Medellin. The qualitative-approachmethodology is based on the Critical Discourse Analysis and analyzes the onstruction?ofdiscourses from the discursive practices of those in charge of orienting their social praxisin the abovementioned institutions. The information was gathered with the use of semistructured interviews and ideological analysis of the news textual structure in institutionalnewspapers. The results evidence internal contradictions between the theoretical andpractical discourse that support the teaching of entrepreneurship in each institution.The theoretical discourse professes an inclusive discourse based on social equality andopportunities for everyone; whereas the practical discourse evidences a discourse basedon exclusion through the use of certain strategies and discursive devices that identifyideological stances as group members of a specific social group. Two social groups areuilt?from the socio-discursive viewpoint: entrepreneurs and employees.