Critical Discourse Analysis of Lambe Turah Instagram Account as Post Truth Era Inauguration: A Critical Discourse Analysis of Lambe Turah Instagram Account on Second Nyonyah Edition

摘要

This research is trying to give a picture of the massive technology information and how it gets easier to access any information as it is served just by the end of our finger. One click is enough to give us access to the information we need. The speed of this information spread has made it a blade with two ends if the people do not have media literation that it can bring us to a post truth era, an era where we were made confused by too much information with its validation still in question as some lies or incorrect news are put as if it is a right one. In this era of flooding information, Lambe Turah shows up as a gossip account around celebrity's information with more than 4,4 million followers on Instagram. With its tagline, Gossip is a Delayed Fact, this account became one of the trusted celeb gossip accounts in Instagram. Even one of private television media in Indonesia confirms some gossips they got to that account's administrator. It is tragic that television, which is truly the mass media with its gatekeepers to filter the incoming information, choose to trust a gossip account with no legal entity and authority in delivering a news. The result of this critical discourse analysis on micro level shows a certain trend of social discourse called pelakor shortened term for a man stealer. On the mezzo level, there can be seen a bias gesture of the account's administrator to the victim of the pelakor and an encouragement if cyber bullying by the netizen as a mean of punishment because pelakor is seen as parties who can destroy a household relationship. Meanwhile on the consumption section, that news receives a warm respond from the netizen. On macro level, situational, Institutional and social factor have big influences on the information uploaded by Lambe Turah account. This account takes advantage on the freedom of information and legitimates the account's administrator needs which are orientated on neo liberal ideology, an ideology of reasonable information freedom which will inaugurate the Post Truth Era as netizen will be reluctant to verify the source of the information and unable to differentiate fact and fiction.