Atributos caractersticos de las marcas de bienes de lujo

摘要

This article is a synthesis of the research study conducted by the author as a requirement forthe MSc in Management at EAFIT University. The objective in this research is to identifyand understand the attributes that characterize brands, acknowledged as luxury goods. Thecontent analysis was chosen as the research method for studying a convenience sample ofluxury brand sites on the Internet. This research study is developed in the marketing field,and its different concepts were adopted as the reference framework.