Communicating Astronomy with a Mass Audience — BBC’s Stargazing Live goes Dutch

摘要

Following on from the hugely successful airing of Heel Nederland Kijkt Sterren — a Dutch stargazing event modelled on the BBC’s programme Stargazing Live — this article explores some of the issues involved in communicating astronomy directly to a mass audience. This includes the production process, co-sponsorship, content, the reach and lessons learned.