Book review - Internet, Mail and Mixed-Mode Surveys: The Tailored Design Method

摘要

Written in collaboration with Jolene D. Smyth and Leah Melani Christian, Internet, Mail and Mixed-Mode Surveys: The Tailored Design Method (2009) is the third edition of Don A. Dillman’s seminal work on survey development and administration. The first edition of this text, published in 1978, targeted the opportunities and challenges of mail and telephone surveys, and raisedthe credibility of these survey methods at a time when face-to-face interviews were considered the gold standard. Since then, his work has been a go-to reference for countless researchers and survey developers. In 2000, Dillman published a second edition to respond to changes in the technological and social climate of surveying. This was followed by an update in 2007.