The Game Analysis of the Tourist Shopping Process in Tourism Destination

摘要

Under the condition that the current China’s tourism shopping market is not standardized, it is difficult to boost the shopping in tourism with low shopping consumption in proportion of tourism consumption. This paper used the method of game theory, analyzed the game between the tourists and merchants of tourism destination in the process of tourism shopping, style="font-family:Verdana;">and made style="font-family:Verdana;"> the research results which called equilibrium solution that tourism merchants choose to sell inferior commodities and tourists buy at a high price, style="font-family:""> style="font-family:Verdana;">no matter the tourists join the group tour or not. Finally the essay has gotten style="font-family:""> style="font-family:Verdana;">the reason why the tourism shopping market is not booming in China, and strengthen style="font-family:Verdana;">ing style="font-family:Verdana;"> the government style="font-family:Verdana;">’ style="font-family:Verdana;">s supervision of the market style="font-family:Verdana;">has been put forward to style="font-family:Verdana;"> increase the management and guide measures for tour guides and tourists.