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Analisis Gap Kepentingan dan Kepuasan Pelanggan : Suatu Pendekatan Evaluasi Mutu Pelayanan

机译:客户兴趣和满意度的差距分析:一种服务质量评估方法

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The purpose of this paper is to provide same insight (1) service quality evaluation by proposing the importance-performance analysis as valuable tool to ensure multi-perspective evaluation and by customer satisfaction index, then (2) to know what priority attributes have to keep up the good work to achieve customer satisfaction. Data were obtained from 100 Esia customers who use service transactions online payment points wich sampling technique is convenience sampling. Data processed by using Importance Performance Analysis (IPA) methode and Customer Satisfaction Index (CSI). The IPA results showed by cartesius diagram and describes about the attribute fill in each quadran which have different meanings. Analysis of the level of concordance shows that lowest quality of service factors is the emphaty (78.60%), whereas the highest level is tangible dimension (89.45%). Based on the CSI calculations customer satisfaction is 72.17%. Keywords: Customer Expectation, Customer Satisfaction, Service Quality
机译:本文的目的是提供相同的见解(1)通过提出重要性-绩效分析作为有价值的工具来确保多角度评估并通过客户满意度指数提出服务质量评估,然后(2)知道必须保留哪些优先级属性做好工作,达到客户满意。数据是从100位使用服务交易在线支付点的Esia客户那里获得的,其中采样技术是便捷采样。通过使用重要性绩效分析(IPA)方法和客户满意度指数(CSI)处理数据。 IPA结果由笛卡尔图显示,并描述了每个四边形中具有不同含义的属性填充。对一致程度的分析表明,服务质量最低的要素是重视程度(78.60%),而最高的程度是有形的维度(89.45%)。根据CSI计算,客户满意度为72.17%。关键字:客户期望,客户满意度,服务质量

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