POWER to the People

摘要

For more than 80 years, Madison Electric Products ran a traditional business, selling commodity electrical components and doing very little in the way of new product development. In 2010, looking to springboard into new markets, the company took a risk on a non-traditional tactic: leveraging a new phenomenon known as crowdsourcing to fuel a product pipeline built around innovation. The company established the Sparks Innovation Center - what it dubs its new product incubator - to solicit ideas from working electricians to solve the challenges they face regularly on the job.