The importance of visualisation in concept design

摘要

This research seeks to advance our understanding of how visualisation can facilitate concept design. It focuses on how designers' use of a specific cognitive process, visualisation, can influence the development of design concepts. The paper presents a conceptual framework that links the type of visualisation (memory vs imagination and the content of visualisation (incorporation of the end user) to the nature of the design process and to the nature of the design outcome, i. e. its originality, usefulness, and customer appeal.