This paper sets out to explore the way in which the renowned Swiss typographer, Emil Ruder, has influenced a practice-led PhD study focusing on the need for creating new design principles for screen-based typography. Specifically, the paper examines Ruder's seminal book Typographic: A Manual for Design (1967), wherein historical knowledge created for a print-based context has made a sustainable contribution to the future development of typography within the context of the screen. In addition, this study has led to a re-examination of the relevance of Emil Ruder's teaching at the Basel School of Design, and his work as positioned within a contemporary context.
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