UK: The graveyard of satiety claims

摘要

Shape Feel Fuller For Longer is no: the first functional product offering satiety benefits to fail to set the UK's food and drink market alight. Others include:rn1. Maval - Swedish dairy Skanemejerier caused a stir in April 1998 when it launched this (at the time) ground-breaking satiety yogurt. But sales failed to match the publicity it generated, and it was withdrawn two years later, with a lack of ongoing marketing support and a premium price point cited as reasons behind its demise. The active ingredient in Maval was a palm oil and oat oil emulsion called Olibra, which was developed by Lipid Technologies Provider, also of Sweden. Olibra lives on as Fabuless, marketed by DSM, which acquired Lipid Technologies Provider in 2006.