The 4 Ps of dairy consumption

摘要

There appears to be a significant gap between consumers' perceptions of dairy products and the actual scientific reality, and this gap poses a challenge for the entire dairy industry, as well as for public health educators. A review of the relevant literature suggests that shoppers widely perceive milk and dairy products to fit into different 'categories', related to weight control, bone health, naturalness and allergy. While milk is an important source of vital nutrients, many regard it as a child's drink and others think of it as fat-laden.