Ambient drinking yogurt in China grows

摘要

Ambient drinking yogurt is taking China by storm. The market is growing at an astounding rate, accounting for 13% of the country's total yogurt category in 2014 and is expected to achieve sales of almost €5 billion by the end of 2017, according to Tetra Pak. Ambient drinking yogurt growth in China has been driven by demand for convenience, taste and nutritional benefits.