Maeil Dairies goes soft

摘要

South Korea's ice cream market has entered a new development stage as consumer demand for high quality dairy products boosts sales of premium ice cream in food service outlets and grocery stores around the country. Consumers of ice cream are increasingly opting for premium ice cream brands in the coffee shops that have recently opened in South Korea's major cities. At the same time, sales of regular ice cream products have been affected by the growth in premium brand sales and are expected to face further gradual decline in the future. This demand has encouraged a number of new players to enter the market during the past two years, including small companies making artisanal ice creams. South Korea's major dairy companies and ice cream producers have also been launching new products to satisfy the trend.