MilkPEP's campaign for consumers to love what's real

摘要

MilkPEP has announced a new campaign, "Milk. Love what's real", in a bid to get Americans falling in love with real milk again. "Real milk is the real deal. We're painfully aware there's increasing competition and changing consumer habits and demands [to plant-based alternatives], but milk is still a top choice for so many people because it's got so much going for it," says Julia Kadi-son, chief executive officer at MilkPEP. "And today, there's even more reason to connect people to milk in real and salient ways, making sure that they recognise and realise the importance milk plays in their daily lives."