Sales of whole milk outpace low-fat

摘要

Whole milk sales outpaced skim/low-fat milk for the 52 weeks ended Dec. 1, 2013. The whole milk category overall was up 1.09% in dollar sales to $4.5 billion but unit sales were down 0.8% according to data from Information Resources Inc., Chicago. Seeing a dramatic increase in both dollar and unit sales of refrigerated whole milk was Hiland Dairy, Springfield, Mo. Dollar sales were up 46% to $91 million while unit sales increased 41% for this unit of Prairie Farms Dairy. Oak Farms Dairy (a Dean Foods brand) saw unit and dollar sales increase by almost 16%, bringing sales up to $70.3 million. Also seeing double-digit increases was Horizon Organic Dairy (WhiteWave Foods), Broomfield, Colo. Dollar sales were up 11.5% to $145 million with unit sales up 12.5%. While unit sales decreased by 0.4% for private label brands - the segment leader - dollar sales were up 1.2% to $2.4 billion. Dallas-based Borden Dairy, in the No. 3 spot, had dollar sales increase almost 4% to $128 million with unit sales up 2.5%.