REACHING FOR THE STARS

摘要

Quite possibly the greatest crossover success from the health-food store to the mainstream supermarket, yogurt's popularity among American consumers continues to grow. In recent years, yogurt makers have significantly boosted yogurt's consumption through a variety of initiatives and R&D efforts designed to encourage yogurt-eating at just about any time of time, as a dessert or between-meal snacks. They've also developed a thriving kids' consumer base, thanks largely to innovative products, such as Yoplait's Go-Gurt, Dannon's Danimals and Stonyfield Farms' YoBaby.