ROGER CAPPS: 1935-2006

摘要

"Our opportunity is now," Roger Capps told Dairy Field in October 2005, referring to efforts he spearheaded to enhance the school milk experience and help build a new generation of dairy consumers. The combination of new flavors, better formulations, flashier cartons and organized marketing was a success, leading Prairie Farms Dairy Inc. to expand the program to other schools in its territory.