WILL MV AGUSTA BE ACQUIRED BY MERCEDES-BENZ?

摘要

Talk of Mercedes-Benz acquiring the MV Agusta brand and factory Is gaining momentum. The Varese firm, led by Giovanni Casti-glioni, denies that any negotiations have taken place, but there are so many rumors swirling around from independent sources that I feel it's time to let the Cycle World audience know that such a move is likely going to happen. Why would Mercedes be Interested in MV Agusta? A matter of prestige. By acquiring a majority share of MV Agusta, Mercedes can show those other German companies that It too can have a stake in the motorcycle world. In the old days, BMW had a Motorrad department, but that was created from within back In the 1920s and never aroused any competition with Mercedes. Then, a few years ago, Dr. Ferdinand Piech bought himself a birthday gift by having Audi, the premier marque of the VW Group, acquire Ducati. That move, together with the rise In prestige of BMW Motorrad, changed the perception Mercedes has had of its traditional competitors, which now were succeeding on both four and two wheels. Suddenly, two wheels were cool again, and Mercedes began taking notice.