Hashtag Recommendation Approach Based on Content and User Characteristics

摘要

Twitter has become a popular microblogging service that allows millions of active users share news, emergent social events, personal opinions, etc. That leads to a large amount of data producing every day and the problem of managing tweets becomes extremely difficult. To categorize the tweets and make easily in searching, the users can use the hashtags embedding in their tweets. However, valid hashtags are not restricted which lead to a very heterogeneous set of hashtags created on Twitter, increasing the difficulty of tweet categorization. In this paper, we propose a hashtag recommendation method based on analyzing the content of tweets, user characteristics, and currently popular hashtags on Twitter. The proposed method uses personal profiles of the users to discover the relevant hashtags. First, a combination of tweet contents and user characteristics is used to find the top-k similar tweets. We exploit the content of historical tweets, used hashtags, and the social interaction to build the user profiles. The user characteristics can help to find the close users and enhance the accuracy of finding the similar tweets to extract the hashtag candidates. Then a set of hashtag candidates is ranked based on their popularity in long and short periods. The experiments on tweet data showed that the proposed method significantly improves the performance of hashtag recommendation systems.