Serving the King

摘要

The saying 'The Customer is King' is no longer just a cliche. This time customers really are in charge. The Internet has given them vast powers to research and compare products and services and to spread the word on them, good and bad. Buyers expect you to be at their service at their convenience and when they summon you, which can be through a variety of means, none predictable, you have to be there immediately. They also decide whether, when, and how you can contact them, backed up by stronger laws that could have you punished in the public eye. Your appeals and past service to these new monarchs mean nothing. If you don't have what they want at the price they wish to pay, you are heaved out of the casde. Yet you'll be invited back should your offering meets their requirements at what they are willing to spend.