ENGAGE BRIEFS

摘要

Some of the big software companies appear poised to turn up the heat on the already hot CRM space. Microsoft at press time was reportedly readying the release of a major update to its Dymancis CRM and marketing applications. And IBM just recently launched a big data analytics solution. Both of the above are aimed directly at CRM leader Salesforce, many sources agree, which continues to leverage its muscle in the CRM arena to get into related areas such as analytics and marketing automation. A company called Satisfi recently launched a realtime mobile enterprise platform that allows consumers to communicate directly with a business via smart device so businesses can quickly respond and solve problems. "Satisfi offers the speed of technology while preserving the human factor that other tech solutions lack. At the touch of a button, customers reach the person with the means to immediately fulfill their needs before they give up and turn to social media to vent their frustration," said CEO David S. Montoya, who co-founded Satisfi along with COO Neal Magnus and CTO Rungson Samroengraja.