Making the Online Experience More Personal And Marrying the Back Office Systems of Online and Real-World Environments

摘要

Most people are so plugged in these days that it doesn't really make a lot of sense to draw clean lines between their online and in-store experiences, so businesses are making their online portals like real-life shops, and connecting the back end systems of both environments for a more consistent capabilities between the two.rnVee24, for example, allows brands to deliver live personalized service to their customers over the web with video, voice, text, and co-browsing.rn"The idea is to allow brands to make their online shopping experience much more in line with their in-store experience and to give online only retailers the opportunity to offer that high touch experience through the web," said Jim Keller, CEO. "Many of these retailers have built their brand and customer loyalty on the great one-to-one retail practices they have developed over generations. Until recently, these companies have not been able to offer the same type of experience on their websites as they offer in store."