Personalization Via CRM

摘要

Since the mapping of the human genome more than a decade ago, pharmaceutical companies have been working on innovative ways to apply genomics to drug development. A classic example of success is the blood thinner Warfarin. Patients vary widely in their required Warfarin dose, and in the past this meant that initial doses for some patients were too high or too low, which led to negative side effects. However, by reading individual genetic markers, physicians can now accurately determine the best starting dose for each patient, potentially saving lives.