Amarketing plan for any company is a detailed set of ideas internally, externally, and even operationally, which are aligned, to develop a brand for the company. Media is easy, we all know and love that. Yet internal marketing is a form of communication we often overlook, and the processes clients interface with, such as call center, are key in how we answer phones and book calls. They all are different areas of marketing but need to be aligned and work together or else we can generate leads but mess up the conversion.
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