CSR and advertising self-regulation

摘要

The relationship between advertising and corporate social responsibility goes beyond the clauses on social responsibility in the advertising codes. Companies whose advertising is 'legal, decent, honest and truthful' can build relationships with customers based on trust and credibility. Statutory regulation of advertising would not be a more 'socially responsible' mode of regulation than effective self-regulation. The self-regulatory model provides a faster and more cost-effective means of control than continual resort to the Courts.