Know the Return on Investment

摘要

We work in a very capital-intensive business with razor-thin margins. Ever wondered how it works? Ever wondered whether it was more important to make a profit than to reduce the amount of capital required to accomplish the job? As with most things, it is a balance. As with most things, success requires excellence in more than one dimension. It is not enough to be profitable; we must also manage capital employed and ensure that it is used as efficiently as possible.