Regular readers have probably noticed a subtle change in our Managers Digest department. We've shifted to more news and supplier articles as the demand for this type of information has increased from our audience. In print, we use Managers Digest to inform; digitally, we offer several newsletters in addition to our website for these types of articles. We recognize that equipment managers have increasing options when it comes to finding out what's new and important in the equipment universe. Manufacturers, rental houses, and dealers have added "content creators" to communicate directly with their customers via newsletters and their corporate websites. Yes, social media also plays a role. We, too, receive much of this information. Some of it runs in our print and digital publications, but none of it passes through our editorial filter without correctly answering two key questions: Is it unbiased, and is it useful?
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