Superfruits Provide Healthier Bars

摘要

Lyme Regis Fine Foods, a division of Glisten pic, believes it is the first food manufacturer in the UK to use pomegranate as an ingredient and this is one of the superfruits included in the new Pomegranate and Blueberry variety added its range of Fruitus moist organic fruit and oat bars. Both pomegranates and blueberries contain high levels of antioxidants that protect the body from negative free radicals and have a beneficial effect on the function of blood vessels and heart health. Group marketing director for Glisten pic, Dave Coulson, says, "With the rapid rise of both 'superfruits' and healthy snacking as a whole, our new Fruitus Pomegranate and Blueberry bar is well placed to make the most of consumer trends. This product innovation is the first of its kind in this category and will be followed by further Fruitus brand development in 2008."