UK sales of biscuits, cookies and crackers have increased 22% over the past five years to reach a delicious £2.2 billion (2.5bn) in 2010. The overall UK biscuit market is set to make a packet, as Mintel forecasts sales to grow a further 15% to reach £2.6bn (2.9bn) by 2015. This year the sweet biscuit market alone is forecast to reach £1.9bn (2.1 bn), having increased a sensational 20% between 2005 and 2010 and is further projected to grow a mouth watering 16% in the next five years, to reach £2.2bn (2.5bn) by 2015. While almost 86% of us indulge in a sweet biscuit, this rises to 89% of 45 to 54 year olds. However, they are less of a temptation to 16 to 24 year olds where usage falls to 80% of this age group.
展开▼
