Tic tac, from Ferrero, is launching a limited edition fruity festival flavour mix. The brightly coloured pack grabs attention at the fixture, and contains four fruity flavours: lime, orange, cherry and passion fruit. Fruit is now the largest segment of the pocket confectionery category, with sales particularly high amongst 16-24 year olds. Tic tac will appear in Kiss Beach TV, radio and press advertising as a sponsor and will also host a branded experiential area at the festival itself with sampling. A social media campaign will engage consumers further by offering them the chance to win VIP tickets via the tic tac Facebook page; with the social networking site's logo appearing on pack for the first time.
展开▼
