A closer look at China

摘要

According to Euromonitor International, chocolate confectionery is set to grow by 13 per cent in current value terms in 2012. Although chocolate confectionery continued to perform strongly, per capita consumption was still far below the rates in developed markets. Consumption volume rates in coastal cities were much higher than in inland cities. Seasonal consumption is a very significant factor for chocolate in China. Thus, gift packages were welcomed by consumers during some key holiday periods.