Raw energy

摘要

Why did Navson choose to enter the confectionery sector? Navson has always championed new product development. Raw was created because after much research (both quantitative and qualitative) an opportunity was identified to produce a new energy drink flavoured chewing gum. We understand that we are new entrants to the confectionery sector. However, we felt the opportunity to produce and market a product such as Raw was too good to miss.