Seed to bean

摘要

The Organic Seed & Bean Company strives to ensure that it produces 'chocolate with a conscience'. All of its chocolate bars are Fairtrade and Soil Association approved, ensuring cocoa farmers get a fair deal and the environment is being respected. The ingredients are organic and even the wrappers are biodegradeable. Rudkin's background is in the organic food business. "I got my passion for organic chocolate when I was a buyer for Holland and Barrett and then for Green & Black's in the mid 1990s," he says. When the investors moved in on Green & Blacks in 2005, Rudkin decided to go it alone. Having been immersed in the world of selling organic for 25 years, he felt he had the right knowledge base to build on and took out some business loans to get things started.