Following its FDA CRAS (generally recognised as safe) filing in May, PureCircle has announced that the US Food and Drug Administration (FDA) has issued a No Objection letter for the use of PureCircle Rebaudioside M (Reb M) as a general purpose sweetener for food and beverages in the US. High-purity Reb M (also known as Reb X) has a closer taste to table sugar than previous stevia ingredients, allowing for deeper calorie reductions in food and beverage products, particularly those that have higher levels of sweetness.
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