KITKAT'S ONGOING TRADEMARK BATTLE CONTINUES FOR NESTLE

摘要

Nestle's latest bid to gain a trademark on the shape of KitKat's four-fingered shape has suffered a setback, as the European Court of Appeal failed to uphold its bid to secure legal protection for the brand.However, the company, which has been fighting a long-running case on the issue, confirmed it intends to mount a renewed challenge for EU-wide legal rights surrounding its product.The latest court appearance in the long-running saga in Luxembourg centred on whether KitKat was distinctive enough to warrant a trademark based purely upon its physical design characteristics.