Successful marketing for cast stone for four decades

摘要

On 21 April 2016, info-b, founded in Wiesbaden as the Information Association for German Cast Stone - Informationsgemeinschaft deutscher Betonwerkstein - will celebrate its 40th anniversary. The concept of making joint marketing efforts for concrete products was developed at a time when marketing was still unheard of for many types of construction products. By now, the number of the Association members has nearly doubled, and some founding members are still active. In the lead-up to this anniversary, Richard Bayer, the Chairman of the Association, and Martin Moellmann, a Member of the Executive Board, answered questions posed by BFT International.