AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots

摘要

Artificial intelligence (AI) is a catchy term that you see every day in the media. Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don't know how to start. This book comes to the rescue. It uses real-life cases to explain how AI can help businesses. For example, an online retail company uses a dynamic and intelligent pricing method to respond to competitors' prices and current inventories. Complex AI recommendation algorithms are also used to enhance user experience. These systems have "automated 35 percent of the sales and 90 percent of customer support." This book contains interviews and case studies from businesses already using AI to enhance their competitiveness. AI can automatically identify customer and market potential. AI can intelligently automate and optimize media planning. Chatbots and digital assistants can "make the communication between companies and consumers more efficient and more smart." AI can optimize customer journeys and conduct market research in a more efficient and smarter way.